As we all know that Thanksgiving officially kick starts the holiday season! So retailers are not going to be left far behind. They know that they have to strike when the iron is hot! This time of the year calls for celebration, vacation, parties, gifting and most of all Shopping! Those crazy sales, launches, discounts and new arrivals that lure the customers into these well decorated stores, are all ways that retailers use to boost their business and be in the competition.
Black Friday is one such big sale day followed by Thanksgiving when everybody wants to shop all day. But it's not about just shopping in daylight anymore. Stores started opening as early as 3 am to compete with other fellow retailers and giving their customer more time to shop and make use of the sale.
Retail Giant Macy's, however, has announced a midnight opening this year after having a successful turnover last year at some of their midnight open stores. Retailers are leaving no stone unturned and fueling the madness even more.
The opening is four hours earlier than last year. The Macy's stores, which number more than 800, will stay open for 23 hours straight and close at 11 p.m. on Friday, Nov. 25.
http://www.nydailynews.com/topics/Kmart%20Corporation
Black Friday is one such big sale day followed by Thanksgiving when everybody wants to shop all day. But it's not about just shopping in daylight anymore. Stores started opening as early as 3 am to compete with other fellow retailers and giving their customer more time to shop and make use of the sale.
Retail Giant Macy's, however, has announced a midnight opening this year after having a successful turnover last year at some of their midnight open stores. Retailers are leaving no stone unturned and fueling the madness even more.
The opening is four hours earlier than last year. The Macy's stores, which number more than 800, will stay open for 23 hours straight and close at 11 p.m. on Friday, Nov. 25.
"People want to shop through the night," said Martine Reardon, Macy's executive vice president of marketing. She noted the expanded hours were in response to customers' requests.
Last year, Macy's opened eight stores at midnight. The rest of the stores opened at 4 a.m. Reardon said that the midnight openings were successful.
http://www.usatoday.com/money/industries/retail/story/2011-10-31/macys-thanksgiving-midnight/51011494/1
I Always question myself- do the customers want the store to open that early or do the retailers want to provide this opportunity to the customer. Well, this is how it works in the retail industry! I hope we figure it out some day.
Until then,
Stay Stylish!
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